Answers Are Cheap Now. Is Your Innovation Team Asking the Right Questions?
Paqui Lizana scanned the innovation roadmaps of Europe's 20 most innovative companies. Every roadmap pointed inward. Here are the three questions she says are missing.
What Innovation Teams Should Focus On Before the Year Ends
Clarify what's out of scope, design the portfolio first, make foresight a habit, roll out AI around a real job, and replace the big pitch with small commitments.
How Mars Stopped Losing Good Products After Launch
Mars's new gum launched in January and became its best-selling SKU by rate of sale since 2019. It's now scaling across global markets. This isn't a lucky shot, however.
Own the P&L (Or Get Shut Down When the CEO Changes)
Sokwoo Rhee has run LG Nova for five years — longer than most corporate innovation units survive. His explanation isn't culture or timing. It's math: “The only thing that doesn't change, regardless who your leader is, is P&L.”
