Incubation

Scaling

How Mars Stopped Losing Good Products After Launch

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8 min read

How Mars Stopped Losing Good Products After Launch

Mars's new gum launched in January and became its best-selling SKU by rate of sale since 2019. It's now scaling across global markets. This isn't a lucky shot, however.

Incubation

How Caterpillar Tested Demand Before Building Anything

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3 min read

How Caterpillar Tested Demand Before Building Anything

A hidden brand, a separate website, and 250 real orders — that's how Caterpillar found out what the market actually wanted.

Program Management

The 6Vs: How to Run the Messy Middle of Innovation

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11 min read

The 6Vs: How to Run the Messy Middle of Innovation

75% call incubation critical to growth. 6% think they're actually good at it.

Program Management

How AI Personas Achieve 8x Faster Innovation Cycles

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5 min read

How AI Personas Achieve 8x Faster Innovation Cycles

The solution isn't to sprinkle AI on top of existing problems, but redesigning the innovation architecture.

Program Management

Stop Brainstorming: Shortcutting Ideation with AI to Move Faster into Real Market Testing

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4 min read

Stop Brainstorming: Shortcutting Ideation with AI to Move Faster into Real Market Testing

AI lets us skip theoretical opportunity sizing for tangible concepts ready for real-world proof.