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Scaling

Leadership

+5

Every Innovation Needs a Bridger

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5 min read

Every Innovation Needs a Bridger

Curate, translate, integrate: how bridgers at Delta, Mastercard and DIFC get competing teams working together.

Scaling

+5

How Mars Stopped Losing Good Products After Launch

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8 min read

How Mars Stopped Losing Good Products After Launch

Mars's new gum launched in January and became its best-selling SKU by rate of sale since 2019. It's now scaling across global markets. This isn't a lucky shot, however.

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